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Augusta University

MGMT 3500 Rhodes: Research Paper

Find a Company

Companies in the Fortune 500 are strongly suggested.

Fortune 500 List (paywall)

Note:  The list will allow you to browse briefly before prompting you to subscribe.

PDF copy of the list from Fortune Magazine.

Items that should be discussed

Mission and Vision

Do a Google search on the company name and mission

Check the company website

Lock at the annual report or 10K report

Values and Ethics

Do a Google search on the company name and mission

Check the company website

Lock at the annual report or 10K report

Organizational Structure and culture Search in the databases listed under Find Articles
Leadership style / motivational style Search in the databases listed under Find Articles
Measurements of success Search in the databases listed under Find Articles

Note: You may also want to check and see if we have any books about your company in our collection.  Check the library catalog at https://gilfind.ajugusta.edu

What are the major strengths of my company?

S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of a company’s greatest strengths, weaknesses, opportunities, and threats. You can see an example of a SWOT analysis in the Business Source Complete database.  Step by step instructions for pulling a SWOT analysis report are available here.  Note that not all companies have a SWOT analysis available.

Sample SWOT analysis for Coca-Cola.